CALM -
Life
turned
upside down
In 2020 someone contacted the CALM helpline every 66 seconds. That’s almost one phone call per minute from someone who can’t see a way forward or someone who feels their life has been turned upside down. We needed a simple, clear idea that would cut through and let people know there was someone there for them.
2020 was a year like no other. So many of us have experienced struggles with our mental health, from social isolation, unemployment and money worries, through to domestic abuse, grief and bereavement. All of which have meant CALM’s helpline is needed now, more than ever.
We took over billboards and bus stops across the country to help more people see a way forward. Whether people felt empty, like they couldn’t see a way forwards or that their life had been turned upside down, our ads let them know they could always speak to CALM. No matter what.
