CALM -
Invisible Opponent
We teamed up with CALM ambassador Declan Rice to show that whatever you're struggling with, someone is always on your side. Created by AMV BBDO and Seven Stones, the film is a metaphor for the mental health struggles that people face and the sense of isolation that comes from tackling them alone.
In ‘The Invisible Opponent 2,’ viewers see the West Ham star playing a game of football in front of huge crowds while silently battling inner thoughts of unhappiness. In the end, a hand reaches out to help him up as the message ‘You don’t have to be alone to feel alone’ appears on the screen, followed by a rallying cry of ‘Let’s tackle it together.’
Sky Sports launched the film during Soccer AM and the wider campaign includes TV, outdoor, social media and media partnerships.