Macmillan -
Go Sober
for October
In 2014 Macmillan Cancer Support asked people to get involved in Go Sober For October by going alcohol-free for the whole month to raise money so Macmillan can continue being there for the millions of people living with cancer in the UK.
I worked on the launch of Go Sober in 2014 and for the next 4 years. I helped create the proposition of asking people to Be a Soberhero! and go booze-free for a whole month to raise money for people living with cancer. I worked on TV and print ads, digital and email copy along with social content
Since the launch of Sober March in 2014, over 100,000 Soberheroes have taken on the challenge and raised over £25million, an incredible amount which has made a huge difference to the lives of people with cancer.
