When CALM wanted to announce Romesh as Patron we needed to create an announcement video with a difference. It needed to be disruptive, funny and show that Rom would be helping to raise money for us. So I came up with a script that saw Pro Green bestowing Rom with the ceremonial hip hop chain and gown. Working with Great Guns we created a quasi-serious drama undercut by Rom's brilliantly irreverent and curmudgeonly performance.