CALM -
Stay
When you can’t see a way out and have reached your lowest point, deciding to give tomorrow a chance isn't easy. But we also know things can get better. That’s why CALM launched Stay - sharing vital stories of hope and survival, stories that show the moment people decided to give tomorrow a chance.
Created by our in-house Studio, we launched Stay on World Suicide Prevention Day in 2021 to tell anyone and everyone who can’t see a way out: “Things can change”. To say to them “Just stay”.
Every week in the UK 125 people take their own lives; 125 individuals who couldn’t see a way out. But at CALM, we believe there is always hope, always a reason for living. That’s why our Stay message is so vital and why we shared it up and down the country, to show you that things can change, no matter how you feel right now. That there’s always a way forward.
